06 Sep Fashion- The Billion Dollar Industry

People often talk about Fashion as a ‘waste of money’ and that following trends is ‘unnecessary’. Surely enough, all of this might be true, however, how does fashion become a billion-dollar industry then?

Fashion is the fastest growing industry in the world. Creating more and more jobs everyday. Social media has become a huge part of fashion now. Most of the brands can be found on Instagram, Facebook, and Snapchat. This is an easy outlet for them to launch new collections, create buzz, go behind-the-scenes, etc. Designers are now able to showcase their Fashion Shows live on Facebook and other social media outlets.

Fashion is no longer limited to magazines. People inspire all over the Internet. Bloggers have taken the opportunity and turned it into a massive network. They are now paid to endorse products and create desire through their social media channels and blogs. They are vastly followed by people globally and make an impact in the fashion world.

Not only is fashion creating jobs for bloggers and social media content creators, but also there are many other opportunities in retail. Whether it’s marketing, advertising, buying, styling, editorials, etc. Fashion is a growing industry and the people who tend to discard it as useless might have to change their perspective sooner or later.

Fashion also attracts a lot of tourists to cities like New York, London, Milan, and Paris, throughout fashion weeks. Fashion weeks also attract a lot of media and provide great venues for advertising. Advertisers are now mixing fashion with their own products. Example, the mix of cars and fashion models, allows advertisers to make the car seem trendy and fashion forward.

Fashion is a growing industry that will continue to grow in the years to come. Sustainable fashion and wearable tech are only the beginning of the innovations in fashion. It will be interesting to see how the industry develops in the years to come.