1000MonkeysOnline | Memories Don’t Die
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22 Mar Memories Don’t Die

Tory Lanez dropped his sophomore album recently on March 2, 2018 called ‘Memories Don’t Die’.

“All the records on this project are either from a certain place of something of a real memory happening; it inspired each and every one of the songs. It’s purely from my heart”

The album debuted as number two on the US Top R&B/Hip Hop Albums chart, and for a good reason. The album takes you on a roller coaster of emotion, starting off as inspirational, getting fun and then moving to deeply emotional. As usual Tory is very real with his lyrics and speaks to his personal experiences to draw inspiration.

The album opens with twenty-eight seconds of “Memories”, a spoken intro. The first real song is called “Old Friends x New Foes”, which also starts out very slow. If you know Tory, you know that any second the bass is going to drop and things are going to get real. This track is a great way to begin and set the stage for the story being told throughout the remainder of the album.

 

An interestingly synthesized song called “4 Me” is sandwiched between two previously-released singles, followed by a song that starts out with rap lyrics that really speak about Tory’s life and transitions into a second part with a Rick Ross vibe and American sound. A third single is followed by a freestyle and then my personal favourite called “B.I.D (Bust It Down)”, now played frequently on the radio. This one is lighthearted and always puts me in a good mood.

 

Here is where everything gets serious. From a few romantically intimate songs to a very serious-toned story over a smooth beat with a guitar sample from a Nas song called ‘The Message’. This song is probably one of the most important songs on the album. It is extremely emotional, displays Tory’s story-telling skills and features 50 Cent reciting some deep poetry. Reminiscent of Immortal Technique’s “Dancing With The Devil”, the song evokes tears in many listeners’ eyes. The mood lightens briefly and then goes back to emotional with “Happiness” where Tory addresses the day his mother passed away.

 

Overall, I would give the album 4/5 stars. Tory always flows smoothly and finds the perfect balance of personal story-telling and trendy party vibes. Everything he touches turns to gold – and I’m sure the album will go beyond that.